9/18/2023 0 Comments Russian wildberries germany![]() However, Ozon - which made a triumphant NASDAQ IPO in late 2020 - has no in-house logistic infrastructure outside Russia. Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. While cross-border sales to Russia account for several billions of US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the USA, Israel and other countries. Wildberries has reported total sales of more than $6 billion in 2020 (up from $3.3 million in 2019, according to DataInsight). It also operates in Poland ( since January 2020), Slovakia ( since May 2020) and Israel ( since December 2020) In addition to Russia, its home market, Wildberries currently serves several countries of the former Soviet Union: Armenia, Belarus, Kazakhstan and Kyrgyzstan as well as Ukraine, where it launched operations this past September (via its Polish subsidiary). “In the near future, Wildberries is also planning to enter the markets of France, Italy and Spain,” said Vyacheslav Ivashchenko, Wildberries’ Director of Development. Germany is the company’s first country of operations in Western Europe, nearly one year after it announced its intention to launch in the region. Hit by sanctions and supply chain issues, Russia has legalised so-called parallel imports, which allow retailers to import products from abroad without the trademark owner’s permission.īakalchuk in March described the scheme as an effective support measure, highlighting its importance for small and medium-sized businesses and for the import of socially-significant products.The Russian company has organized a network of 40,000 collection points across the country. The company started out as an online platform reselling clothes from the likes of German mail order group Otto and now supplies everything from electronics to kitchenware, its success turning founder Tatyana Bakalchuk into Russia’s richest woman. Products from many other Western brands are also still available on Wildberries. ![]() Inditex has stopped sending products to Russia since the suspension, the source added. It was not immediately clear which distributors Wildberries was referring to.Ī source close to Inditex said the items being sold by Wildberries were clearance stocks that were already in Russia when it suspended activities there. ![]() “We are buying goods that we sell from Wildberries without intermediaries, only directly from producers or official distributors,” Wildberries said in a statement on Tuesday. Other Inditex brands, Massimo Dutti and Pull&Bear, were also available on Wildberries, which said it would continue offering such goods to Russian consumers. Inditex is one of many Western brands to shutter stores and suspend operations in response to Russia’s actions in Ukraine, but the continued sale of some of its products highlights the difficulties companies face in keeping control of their brands. ![]() The TASS news agency reported on Tuesday that Zara items were being sold on Wildberries, which the Russian company confirmed. ![]() (Reuters) – Russian e-commerce leader Wildberries is still selling clothes from Inditex brands that have suspended operations in the country, including the Spanish group’s main Zara label. ![]()
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